How it works - Artists (or their management teams) will need to take the lead in order to utilize the feature. The only question is why it took so long for the streaming giant to get on the, umm, bandwagon. Spotify is onto something here: the coronavirus has made concerts look very much like cesspools, and, yes, people are very much interested in virtual alternatives. “With many tours postponed until 2021, the necessity for these virtual events is set to continue, and we want to make it easy for Spotify listeners to learn about virtual events for the artists they love, as well as artists they’re discovering for the first time,” the post explains. Virtual events have quickly become the de facto way to enjoy live music during the COVID-19 pandemic, made possible by live-streaming platforms like Twitch and Instagram’s Live feature. Spotify announced the new feature on its Spotify For Artists blog yesterday. It's been almost seven months since COVID-19 began forcing the cancelation of in-person concerts, but only now is Spotify finally ready to let artists list virtual events on their official pages.
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